2015年1月12日星期一

If only a roujiamo fast food chain



If only a roujiamo fast food chain


















If only a roujiamo fast food chain







Roujiamo and yangrou paomo (below) served in Reallove Cuisine Restaurant in Beijing. Photos by Ye Jun / China Daily


Nov. 22, 2013 -- A friend took me to a Shaanxi restaurant for lunch where I had my first taste of a Chinese hamburger, or roujiamo, which literally means meat between bread.


It was simply delicious, a lot better than any hamburger I have ever had before, whether it was at McDonald's or a five-star restaurant in San Francisco. Of course, other than the look, roujiamo is very different from the Western hamburgers we are used to.


Only unleavened bread is used in roujiamo, and the filling is a thick stew of chopped meat, which can be lamb or beef, cooked with pepper and mixed herbs. About the size of a double-burger at McDonald's, roujiamo is a meal by itself.


Munching on my lamb roujiamo, I wondered why hasn't any entrepreneur built a fast food chain selling roujiamo in China to compete with McDonald's and KFCs. That seems such a natural thing to do.


I went back to the same Shaanxi restaurant to buy two roujiamo to go. I got my order individually packed in cute paper bags in a little more than five minutes. That's as quick as a takeout at McDonald's.





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