2014年11月17日星期一

Australia most desired tourist destination



Australia most desired tourist destination


















Australia most desired tourist destination






Chinese tourists have named Australia their most desired holiday destination but are choosing the US as their No.1 actually visited destination, a new survey revealed Tuesday.The hotels.com survey of 3,000 Chinese international travelers found that Australia beat France, New Zealand, the US and Switzerland as No.1 on their wish list, the Australian Broadcasting Corporation (ABC) reported. However, the US, China's Hong Kong, and Thailand were the top three actual destinations followed by Japan, France, Britain, Italy, South Korea, China's Taiwan and Malaysia. Australia ranked 11th.Hotels.com's regional director Katherine Cole says Australia has what Chinese travelers are looking for in a holiday destination - safety, historical and heritage sites as well as good food. And most importantly, Australia was rated as the most welcoming toward Chinese visitors."In a lot of cases, hotel chains are putting in Mandarin-speaking staff, or providing Chinese newspaper, translating menus, ensuring that Chinese breakfast is available as 95 percent of Chinese actually eat in hotel when they travel," she said. Cole says this high interest among Chinese to visit Australia provides a major opportunity for Australian tourism."With 97 million Chinese travelers every year, and only 750,000 coming to Australia, it really is demonstrating the opportunity for growth that is available," she said.Tourism Australia's Managing Director John O'Sullivan said the desire for visiting Australia needed to be converted into actual visits, especially from China's new and fast-growing travel-loving middle class.





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