2014年8月19日星期二

Car Dealers Rely More On Their Website Than Dealership Visits

Car Dealers Rely More On Their Website Than Dealership Visits

Car Dealers Rely More On Their Website Than Dealership Visits


Today, car dealers are relying heavily on their website which is known as their ?online dealership? to bring new customers to their dealership site. Nearly everyone these days carry out research on the internet before they visit dealership to look at the car. This is because the internet is now so vast that there is nothing that you cannot find out on the internet. Investing money in online dealership websites is most common today with dealerships throughout the UK. Although the initial cost of developing a website to meet the standard of a car dealer web design is quite great and it may seem like a lot of money initially but after investing some time, effort and money in marketing your website through link building, SEO, PPC and social media marketing, you soon get a return on the development costs.

SEO (search engine optimisation) is the process of increasing the visibility of the website or a web page within a website within search engines such as Google. There are two different types of SEO. These are un-paid and paid ways of increasing the visibility of a website. The un-paid method involves natural SEO which is carried out to through link building excercises and the paid method is called pay-per-click in which users pay for each click to their site they receive within a search engine such as Google.

There are two different categories of SEO techniques and these are called White Hat and Black Hat. White hat search engine optimisers product long lasting results whereas black hat search engine optimisers attempt to improve their rankings in ways that are disapproved by the search engines. For example, through spamdexing. Black hat SEO involves using techniques such as inserting text that is hidden, text that is similarly coloured to the background on is positioned off the screen so that it is not visible by the visitor.




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